Impact.
Client Experience
Innovative, purpose-led brands

Your Motivation
You're an innovative, purpose-driven brand ready to empower the next generation and responsibly leave your footprint on the world. You care about the message you send and the people you serve, but… your branding is outdated (or non-existent) and your current image doesn’t match your grand vision…
Nevertheless, you resonate with society’s increased focus on social impact, sustainability, and purpose-driven creativity. With the current emphasis on transparent and authentic communication and the growing importance of brand purpose in consumer decision-making, you feel a responsibility and obligation to steward your influence well. You understand that starts with crafting a brand that people can trust…
Your Pain Points
You need an enhanced online presence to increase sales, boost exposure, foster target market engagement, and increase professionalism. However, you're also struggling to consistently communicate your values and vision across touchpoints... You probably don’t have much guidance in this area, so you value an outside voice that can assist you in creating a digital presence that reflects your brand's purpose.
Your pain points summarized:
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Struggling to maintain a consistent brand experience across various platforms
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Challenges aligning brand identity with core values and mission
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Difficulty communicating impact and purpose effectively in a way that builds trust and loyalty with consumers and drives value-led decisions
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Need for innovative digital solutions to engage stakeholders
Your Solution
Innovative Design with a Values-Based Approach.
Key Services: Brand Identity, Mobile-First Web Design, & Web + Graphic Support.
Work Style: Flexibility & Adaptability—We work with clients in various formats (virtual, hybrid, in-person) to adapt to changing work trends and fast-paced environments, provide clear, productive, and attentive service.
Benefits: Scalability—Our service packages scale with your business as you grow—from initial development to ongoing support and evolution. We position your for growth while embracing technological innovations that help you stand out in a digital-first world.
Read more about our client process by browsing the tabs below…
Our Client Process.

STEP 1: Planning
Branding questionnaires, planning sessions, and subsequent market research will help you start with a firm foundation for your brand and/or web development. We'll take a deeper look at the core of their brand—the objectives, goals, pain points, audience, culture & value, services, etc.— before executing the design phase of their brand's identity. This will inform the creative direction of the overall brand aesthetic— style and imagery—down to the individual design elements such as icons, symbols, typography, templates, marketing materials, etc.
Transformational. Inspirational. Purpose-led.

Client Highlights
Adaptable brands adjust their identity, messaging, or visual elements to better align with a specific audience or market regardless of social atmosphere, movement, or era. Adaptable brands modify their elements while still maintaining their core essence and recognition.


Client Highlights
"Adaptable brands adjust their identity, messaging, or visual elements to better align with a specific audience or market regardless of social atmosphere, movement, or era. Adaptable brands modify their elements while still maintaining their core essence and recognition."
LaShonda W.
"Lakeitra was a tremendous help for me when I launched my brand website. Not only did she take my vision and build the website from the ground up, she was also instrumental in helping with my book launch and marketing. She's always helpful when I reach out for ideas and updates to the website. I truly appreciate her patience, professionalism and creative direction."
Branding & Storytelling Expert | Certified Life Coach | Bestselling Author

Authentic Storytelling
