Impact.

Client Experience

Innovative, purpose-led brands

Client LDA - Legacy Driven Apparel women's shirt

Your Motivation

You're an innovative, purpose-driven brand ready to empower the next generation and responsibly leave your footprint on the world. You care about the message you send and the people you serve, but… your branding is outdated (or non-existent) and your current image doesn’t match your grand vision…

Nevertheless, you resonate with society’s increased focus on social impact, sustainability, and purpose-driven creativity. With the current emphasis on transparent and authentic communication and the growing importance of brand purpose in consumer decision-making, you feel a responsibility and obligation to steward your influence well. You understand that starts with crafting a brand that people can trust…

Your Pain Points

You need an enhanced online presence to increase sales, boost exposure, foster target market engagement, and increase professionalism. However, you're also struggling to consistently communicate your values and vision across touchpoints... You probably don’t have much guidance in this area, so you value an outside voice that can assist you in creating a digital presence that reflects your brand's purpose.

Your pain points summarized:

Struggling to maintain a consistent brand experience across various platforms
Challenges aligning brand identity with core values and mission
Difficulty communicating impact and purpose effectively in a way that builds trust and loyalty with consumers and drives value-led decisions
Need for innovative digital solutions to engage stakeholders

Your Solution

Innovative Design with a Values-Based Approach.

Key Services: Brand Identity, Mobile-First Web Design, & Web + Graphic Support.

Work Style: Flexibility & Adaptability—We work with clients in various formats (virtual, hybrid, in-person) to adapt to changing work trends and fast-paced environments, provide clear, productive, and attentive service.

Benefits: Scalability—Our service packages scale with your business as you grow—from initial development to ongoing support and evolution. We position your for growth while embracing technological innovations that help you stand out in a digital-first world.

Read more about our client process by browsing the tabs below…

Our Client Process.

sTEP 2: AI Leverage

As a professional in the space, I will emphatically say that AI is not a replacement for a lack of human skill. However, it is a wonderful tool that helps us stay fresh, modern, and adaptable in our current digital age.

We start by assessing things from an "expert" lens—client's stated needs vs actual needs, information required, unique elements that'll affect the design process or outcome, etc. We then leverage AI tools to enhance or tweak our standard processes so we can 1) ask the better questions (hopefully leading to better answers and insights), 2) build a better end product, 3) support a personalized, relational experience, and 4) achieve the right/desired outcome.

Step 3: Design Execution

After research, planning, content compilation, and resource gathering, we bring the brand to life — from the logo work and color palettes to stylesheets, guidelines, and brand assets, with checkpoints along the way.

Next, we extend your brand’s presence through custom Web Design/eComm that meets UX and UI standards for desired engagement and conversion. The site web build will be an extension of your brand—a tool for business growth, product sales, customer/client conversion, audience nurturing, and a hub for information. Again, you’ll have ample checkpoints along the way. We'll utilize native CMS tools, as needed, for blog setup, contact forms, and other relevant needs.

STEP 1: Planning

Branding questionnaires, planning sessions, and subsequent market research will help you start with a firm foundation for your brand and/or web development. We'll take a deeper look at the core of their brand—the objectives, goals, pain points, audience, culture & value, services, etc.— before executing the design phase of their brand's identity. This will inform the creative direction of the overall brand aesthetic— style and imagery—down to the individual design elements such as icons, symbols, typography, templates, marketing materials, etc.

Step 4: Integration & (Optional ) Automation

Lastly, to meet the needs of your growing business, improve your processes, save valuable admin time, and encourage audience growth, we'll explore how SoLIFE's Automation Services can add value and productivity to their business. After finding a suitable CRM solution, we'll plan, oversee, and execute your CRM’s setup, design, testing, and launch. Finally, we’ll integrate the new CRM directly into their new website—booking forms, sales lead forms, etc.—along with other applicable droppshipping systems other relevant automations.

Email list capture forms and outside links to social platforms, among other things, may also need to be integrated into the new site.

Step 5: Handoff & Support

Our executed services will create visually appealing, goal-focused, brand consistency across various platforms. Your new-found coherence brand will foster customer loyalty, community engagement, relation-driven collaboration, transparent ethics, and lasting impact.

Handoff is always smooth, as we do most, if not all, of the heavy lifting. Plus, we’ll remain on standby for a short time post-project to avoid wrinkles, fix kinks, ease anxiety, and ensure your satisfaction. Clients may also stay with us and take advantage of our Web & Graphic Support Retainer services. This ensures ongoing peace of mind, knowing that your web presence will be cared for and your graphics will remain crisp and up-to-date.

DESIGN REDEFINED WITH BRANDS IN MIND.

Don't just BUILD A BRAND... CREATE A MOVEMENT.

Make it Happen

Transformational. Inspirational. Purpose-led.

Client Highlights

Adaptable brands adjust their identity, messaging, or visual elements to better align with a specific audience or market regardless of social atmosphere, movement, or era. Adaptable brands modify their elements while still maintaining their core essence and recognition.

Client LDA - Legacy Driven Apparel website

Client Highlights

"Adaptable brands adjust their identity, messaging, or visual elements to better align with an audience or market regardless of social atmosphere, movement, or era. Adaptable brands modify their elements while still maintaining their core essence and recognition."

Brent Thibeaux

"Working with Lakeitra Willis and SoLIFE Media has been a game-changer for Legacy Driven Apparel. She elevated our website to a professional standard that reflects the global reach and vision of our brand. Her expertise in marketing and web development is unmatched, and she has set a new benchmark for our company and beyond. We highly recommend SoLIFE Media for any business looking to grow their brand and digital presence. Their commitment to excellence makes them the premier choice for marketing and web development services."

CEO & Co-Founder | Legacy Driven Apparel | Sports Apparel Company | Purpose-Driven Brand